After the current COVID-19, crisis the contribution of VAT to the EU Member States’ budget will be crucial. Maximizing the collection of VAT at the lowest cost of compliance for businesses will be key, although it might not be enough to finance the recovery. So why just focus on burden reduction and the definitive VAT system? Let us instead take a strategic long-term approach and redesign the EU VAT system into a best practice, taking a holistic approach: a win-win-win for all stakeholders.