Sorrel Hidding became Head of Marketing at IBFD in 2007. She has over 20 years’ experience in global B2B publishing, with a proven track record in the fields of marketing, business development, sales and lean implementation. Prior to joining IBFD, Mrs Hidding worked as Marketing Manager with Elsevier Science and as Sales & Global Marketing Manager with Bentham Science Publishers. Mrs Hidding holds a bachelor’s degree in Communication Science and Psychology from the University of South Africa and a postgraduate diploma in Digital Marketing. She has also successfully followed the Masterclass Cycle in Strategic Business Management & Leadership at the TiasNimbas Business School.