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Joel Cooper

Joel Cooper

Joel Cooper is a Partner (Global Tax Desk – Transfer Pricing Controversy) at EY, based in London. He provides a fresh and pragmatic approach to international tax and transfer pricing by utilizing his background in law, economics and accounting and by drawing on his unique experience working with policymakers, businesses and governments around the globe.

Mr Cooper has specific experience helping multinationals design and implement structures and transactions with controversy preparedness in mind. He has assisted clients with audit strategy, resolving disputes, obtaining APAs and filing MAPs in numerous countries, as well as with the development of global transfer pricing controversy strategies. He has a specific interest and significant experience in helping taxpayers utilize the mutual agreement procedure to resolve double taxation and ensure tax treaties are correctly applied.

He has advised numerous governments in Eastern Europe, Africa and Asia on international tax and transfer pricing policy, legislation and administration (including setting up competent authority functions, APA programmes and audit procedures for transfer pricing), was the lead author of the World Bank Group publication Transfer Pricing and Developing Economies: A handbook for policy makers and practitioners, author of the IBFD online course Fundamentals of Transfer Pricing, a former CIOT ADIT (TP) examiner, a lecturer in Transfer Pricing at several universities and is listed in the 2019 Guide to the World’s Leading Transfer Pricing Advisers and as a highly regarded adviser in World Transfer Pricing 2020.

In recent years, he has acted as an expert witness on transfer pricing, including for a commercial arbitration and several tax cases in Mauritius.