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International - Brand Valuation in Business Practice – Part 1

Country:
International
Author:
M. Lagarden
Issue:
International Transfer Pricing Journal, 2012 (Volume 19), No 4
Published:
2 July 2012
This article, the first of a two-part series, sets forth the results of an empirical study on current brand valuation practice in more than 120 European companies and across a broad range of different industry sectors.
 
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