Hungary - Government Presses Ahead with Controversial Sectoral Taxation Policy through the Introduction of an Advertisement Tax
- R. Felkai
- European Taxation, 2015 (Volume 55), No 1
- 26 November 2014
This note addresses the new advertising tax that was introduced with effect from 15 August 2014 in continuation of a long-term government commitment to a series of sectoral special taxes. In this context, Hungary has already faced criticism, including by the ECJ. This new tax applies not only to companies providing advertising services, but also – via a kind of reverse charge procedure - to absorbing companies, including foreign-based companies.